Along with understanding how Torontonians feel about their city, we wanted to get a sense of how those people who deal with Toronto’s brand on a day to day basis think. We did 250 interviews with these key stakeholders and influencers. Here are a few that we found inspirational.

“My vision for the city is that it becomes a “must see” destination, next to the short list of great cities in the world, like Paris, London or New York….”

“Toronto is the city of the twenty-first century; if there is any chance integration succeeds in the future, it will happen in Toronto…”

“Once people come to Toronto, they are surprised with what they find: a multi-cultural thriving city, with attractions in every neighborhood and things to do 24 hours a day..”

“Toronto’s neighborhoods have the intimacy of a smaller town, but the overall experience is that of a 4.5 m people city. It is the perfect combination”

“Toronto has succeeded at just about everything, except looking glamorous to itself; and by glamour I mean a city's attraction to i's own uniqueness, moved by the conviction that there is a style of creativity that can only be done here. A city must believe this. We must believe this…”