“As a Torontonian, I can enhance and promote the image of Toronto, by exploring and supporting the many great districts of Toronto that make our city so unique. By supporting our local districts, we are protecting what makes Toronto great.”

“Be the city we want to be. Toronto’s down-to-earth charms are not saleable in the way New York, Paris or London are. Promoting Toronto depends upon a person’s individualized experience of this unique place. It’s important to ensure that experience is as amenable and interesting as possible.